Aseer Investment Forum 2: A New Chapter in Regional Investment and MCG’s Business Diplomacy in Action
Under the patronage of HRH Prince Turki bin Talal, the Aseer Investment Forum 2 spotlighted over SAR 29 billion in regional projects. With over 1,500 participants, the forum showcased Aseer’s rising role in Vision 2030. MCG is proud to be a part of this growth and to have discussed future opportunities for Thai hospitality businesses directly with HRH Prince Turki.
“Aseer is Prospering” - a snapshot of Saudi’s region untapped opportunities
Explore how the Aseer region—anchored by Abha—is rapidly transforming into one of Saudi Arabia’s most promising investment destinations. With its cooler climate, UNESCO-listed culture, and Vision 2030-aligned development strategy, Aseer is attracting global attention ahead of the 2034 FIFA World Cup. Backed by SAR 9 billion in investments, this highland region is unlocking opportunities in tourism, eco-hospitality, agriculture, creative industries, and infrastructure. Discover why Aseer is no longer peripheral—but pivotal to Saudi Arabia’s diversified economic future.
